Dan Clark bio
Dan Clark’s views and teachings on governance and strategic planning have several roots.
During the 1970s he served Florida first as an examiner, and is the only examiner to reach Florida’s top credit union position working from the 13th floor of the Capitol Building.
In a short two-year stint at the Florida CU League he ran the audit serviced and marketed the service corporation. Dan developed and delivered several day-long trainings for Supervisory committees and a share draft implementation consultation.
In the 1980s he volunteered as a credit union board member and founded his consulting practice. He followed that with two decades as a credit union President/CEO. During that period he helped create what is now a very successful Big Brothers/Big Sisters organization serving as its first board chair. Dan was also instrumental in making Consumer Credit Counseling Services available to consumers in the Big Bend Area around Tallahassee, Florida. In 2006 Dan went full-time again as a consultant, facilitator, speaker and coach.
He blends the regulatory, board member and executive experiences and perspectives into a balanced approach that helps organizations continue to build on their successes through effective leadership and management, visioning and strategy, and sound governance.
Among his writings are:
- CU Journal
- Two of the original Volunteer Achievement Program modules for the Credit Union National Association,
- Two books on governance.
- Several ”board’s role” pieces on the CU Executives Society’s, Director’s Education Center (DEC).
- Contributions to the CUES Center for CU Board Excellence (CCUBE), and Skybox Blog.
- CU Management
- NACUC
- NACUSAC
Dan makes his original and popular “Financial Statements in Plain English” training program available in five formats: seminar, Audio CD, DVD, online courses and Webinars. The approach has enlightened credit union volunteers and staff alike for three decades.
He is popular as a speaker because of his historical perspective and his quick and entertaining wit. His content makes audiences challenge their status quo and delivers practical solutions encouraged by an inspirational delivery. Clark’s Governance Model is a perfect blueprint for the continued success of credit unions in the 21st century. Other nonprofits recognize the value of the model and are beginning to invite Dan to explain and implement it.
Over the years, Dan has used his coaching skills to help leaders with issues they face and to enhance their handle on those issues. Dan has served on several boards including a SCORE FCU, United Solutions – one of several credit union service organizations, and community Boards and committees. Dan earned a degree in business and economics, with a concentration in accounting, from Rollins College in Central Florida. While at a Tallahassee-Leon FCU he earned the CCUE designation and led the institution from red-ink to financial strength, from about 3 to around 10% net worth; and while assets grew at a steady 6% annually, the employee count only grew at 1.6% annually.
He has established a channel on the YouTube site called Board Governance where he continues to post 4 – 5 minutes tips and ideas about governance useful for seasoned and new directors.
Dan believes that nonprofits of all kinds will be instrumental in supporting America’s middle class and thereby stabilizing the the U.S. economy. He formed a new company, ProfiTuit LLC, to fulfill his vision that credit unions become known for returning the U.S. middle-class to financial strength, and strength in numbers: “Since credit unions emerged to serve people of small means, they should own the emerging financial coaching arena because that will assist members in accumulating wealth and getting ahead financially.”




