Credit unions must become savvy marketing organizations to survive in the future. That means their board members must have a working knowledge of marketing. As a former marketing professional, Arnold provides thoughtful insights for credit unions to consider:

Wayne Gretzky, the great hockey player, once said “I skate to where the puck is going to be, not to where it has been.”

It’s the same thing with identifying market trends: credit union leaders–directors & C-Level executives–need to know where the relevent trends are going and be there to take advantage from that knowledge.

In his book, “The Tipping Point,” Malcolm Gladwell defines the tipping point as the moment when social epidemics, new fashions or technology reach their critical mass and take off. Successful credit unions anticipate when that tipping point will be reached. This session designed to help with that.

In this session you will examine such trends as:

• The fields of Marketing & technology are merging.
• The domination of CRM  [if you don't know what CRM means -- you must attend]
• A sales culture rules!

Other trends we’ll explore include: breaking the rules (innovate), social networks change member communication, and eve-o-lution: marketing to women.

 Who should attend?
- Anyone with a “C” in their tittle (CEO, COO, CMO, CFO) because of the strategic material covered
- Any marketing or business development person
- Anyone who has a pulse because this presentation is just so darn good

Mark Arnold speaks regularly to credit union audiences around the country on branding, marketing, strategy, leadership, personal growth and generational issues.

Arnold was senior vice president for a community credit union in Dallas, Neighborhood CU. There he oversaw and planned strategies for multiple departments, including marketing, business development, human resources, training, and customer investments.

He has won numerous national communication and marketing awards. He is now an independent consultant serving credit union clients zacross the continent.

Follow the presentation: download the Study Guide		Download the PDF
Register for the live Webinar by July 31 and receive the audio recording free.	$169.00 USD	Closed
Additional sites-save employee travel time (each)	$77.00 USD	Closed
A recording of this topic is available at MarkArnold.com		Go to MarkArnold.com