Newsletters. Inserts. Brochures. Direct Mail. That’s all that is involved with credit union marketing. NOT!

While that narrow group of tasks may have been adequate 10 years ago, credit union marketing now requires advanced applications. Credit unions successfully competing in today’s competitive environment have a clear vision supported by and executed by a strong action plan. In other words, they must have strategic marketing and planning.

As a credit union marketing executive, Arnold provides hands-on instruction for developing a vision and planning your marketing efforts. This session covers the following points:

• Strategic marketing planning
• Writing a credit union marketing plan
• Implementing the marketing plan & measuring performance

 

Mark Arnold speaks regularly to credit union audiences around the country on branding, marketing, strategy, leadership, personal growth and generational issues.

Arnold is also senior vice president for a community credit union in Dallas. He oversees and plans strategies for multiple departments, including marketing, business development, human resources, training and customer investments. He has won numerous national communication and marketing awards.

Mark’s recent personal accomplishments include summiting the highest peak in the continental United States (Mt. Whitney), finishing three marathons and placing first in his age division in the Hottest Half 10K. He lives in Carrollton, Texas with his wife and two daughters.

60 minutes. Webinar is delivered on the Web and toll-free conference call. 

Buy the audio recording on CD

$89 USD