Marketing Across The Generations

Rotary phones. Touch-tone phones. Cell phones. Each generation identifies itself with unique cultural images. Consumers active in today’s marketplace can also be divided into four distinct groups: Matures, Baby Boomers, Xers and Dot Comers. Your willingness and adaptability as an aggressive marketer will determine how successful you are in reaching and bridging these critical age ranges.

As a credit union marketing executive,  Arnold gives key points on how to conduct generational marketing. This session provides:

• An overview of Matures, Baby Boomers, Generation X and Generation Y
• Practical ways credit unions can market to each generation
• Financial products each generation finds appealing

Mark Arnold speaks regularly to credit union audiences around the country on branding, marketing, strategy, leadership, personal growth and generational issues.

Arnold is also senior vice president for a community credit union in Dallas. He oversees and plans strategies for multiple departments, including marketing, business development, human resources, training and customer investments. He has won numerous national communication and marketing awards.

Mark’s recent personal accomplishments include summiting the highest peak in the continental United States (Mt. Whitney), finishing three marathons and placing first in his age division in the Hottest Half 10K. He lives in Carrollton, Texas with his wife and two daughters.

50 minutes.  

Buy the audio recording	$107 USD